Be part of our most spectacular festival yet!

HowTheLightGetsIn is alive with ideas and imagination ... there’s something special in the air. Here’s your chance to bring your creative genius to the festival and help create an atmosphere of magic and wonder where everyone can think, talk, dance and play.

We'll be returning to the glorious setting of Hay-on-Wye with our most ambitious and spectacular programme yet. Over the course of four fun-filled days, the world's leading thinkers flock to our magical riverside festival site to discuss the biggest ideas of today alongside an exhilarating hand-picked music programme. And we want you to be a part of it.

Our festival is a space to let creative ideas run free. We are welcoming festival submissions of all kinds from performance pieces and games-makers, to workshop leaders or walkabout.

Whether it’s weird and wonderful, beautiful or bold, if you’ve got something special you’d like to share, we’d love to hear about it.

All submissions will be considered by our site and programming team; however, due to the large volume of applications we cannot respond to everyone. You are more likely to succeed if you have considered how your idea fits in with what we are trying to achieve with HowTheLightGetsIn – we’re not just another festival.

To submit a proposal please email festivalsubmissions@artandideas.org with as much detail as possible and our site team will get back to you.

Traders can find out more here


Please be aware; you are responsible for your own install, workspace or performance area. This should be sturdy enough to withstand diverse weather conditions.

We cannot contribute to the costs of your project, and we do not allow the use of generators, sound-systems or amplified music.