The Institute of Art & Ideas’ biannual festival of big ideas, HowTheLightGetsIn, takes place every year in both London and Hay-on-Wye. Each year, we programme hundreds of cutting-edge debates between world-leading intellectuals - rethinking the greatest challenges and opportunities of our time across science, politics, philosophy and the arts.
We work with universities in a number of ways including the opportunity to partner with us in developing content that we publish across our platforms.
We offer university academics various ways to achieve public engagement, showcase research and increase profile through participation in our platforms, including HowTheLightGetsIn festivals. These include:
- Festival solo talks which enable your academics to tell a story or present a vision for the future.
- Festival debates which allow for constructive and critical dialogue between competing views.
- Video interviews conducted by our journalists get into the important details of your new research.
- Online articles which give academics the opportunity to respond to current affairs in their capacity as experts or present new findings.
In addition to the above formats, which are published to millions across the Institute of Ideas (IAI) media network, we are able to create custom long-form projects, including original podcast series and IAI Academy courses.
Partners also benefit from discounted Group Subscription so your students can access IAI's unique Library of 3000+ videos and articles.
- 7.2 million monthly online reach
- 30,000 annual event footfall
- 3000 + talks and debates online
Cost: University Partnerships start from £9,900.
Click here to find out more.
Our committed Patrons play a vital role in driving forward our mission to put philosophy and big ideas back into the heart of public life.
By joining our Patron Circle, you enable ideas to flourish, increase access to ground-breaking theories and educational resources, and empower audiences to critically engage with the issues that matter.
We value our Patrons, not just as supporters of our festivals, but as members of our community. You are invited to get to know our team, speakers and artists through an exclusive programme of live festival and online events.
Enjoy the following benefits over a year which can be taken up at any of our HowTheLightGetsIn festivals in Hay or London:
• Two tickets to a HowTheLightGetsIn festival of your choice, granting full access to all talks, debates and performances in the main programme
• Two tickets to the Festival Artists & Speakers evening reception with complimentary food and drink (available for both our festivals)
• Four tickets to Inner Circle events – small-group discussions led by the world’s greatest thinkers
• Four single use fast track tickets, so no queues at your chosen event and enjoy prime reserved seating
• Three-day priority booking on all tickets for Experiences including our Inner Circle and Salon events
• Three-day priority booking on yurt accommodation in Hay
• Full 'Premium Live' subscription to IAI.tv
• Daily pass for the official Festival car park in Hay
• Regular IAI and HowTheLightGetsIn newsletters
• Acknowledgement of your support on the IAI and HowTheLightGetsIn websites and in our print programme
Mmenership: £1,350 per year (donated to our registered charity, The Art & Ideas Trust)
Our Patrons are changing how the world thinks. Step inside our circle to join us. Sign up via our IAI website
All your questions answered
Can I become a Patron if I already subscribe to IAI.tv?
Yes you can. Your account will be updated to Patron status which will ensure that you still have full access to IAI.tv and your subscriber payments will be cancelled automatically.
Can I discuss joining the Patron Circle with someone?
Yes, simply email firstname.lastname@example.org and we will be in touch.
How long will my Patron benefits last?
A partnership with The Institute of Art and Ideas offers unparalleled opportunities to showcase your brand and thought leadership to our highly engaged audiences, whilst creating new connections at networking events with industry leaders, public intellectuals, politicians and journalists.
Our twice-yearly festival HowTheLightGetsIn takes place in Hay-on-Wye and London offering a physical venue in which to engage with our speakers and audience members, and results in video content housed on iai.tv as well as promotion via our marketing channels (7.2 million monthly online reach).
We have a number of packages that can be tailored to your requirements, including:
• Participation in a live debate at HowTheLightGetsIn, positioning your brand and organisation as a thought-leader
• Sponsorship of a single debate or a series at HowTheLightGetsIn and/or iai.tv
• ESG opportunities to support young people through the IAI School
• Video and podcast content that appears on iai.tv and your own channels
• VIP access to our events, and to our networks of journalists, politicians and other leading thinkers
• Sponsorship of iai.tv including page promotion, debate series, logo inclusion
• Exposure to our national and international media partners
Email email@example.com for more information
With thanks to our recent partners:
Aeon, AIG, Airbus, Atlantic, Audio Note, Bank of England, BBC, Birkbeck, Blackwell's, Bose, Brilliant Club, BT Polycom, Closer to Truth, Culture Whisper, Direct Line Group, Dow Jones, eHarmony, Essentia Foundation, Guardian, GWR, Havas Group, Huffington Post, Independent, Institute of Philosophy, Ludic, Nautilus, New Humanist, New Scientist, Observer, Pfizer, Philosopher's Magazine, Philosophy Foundation, Philosophynews.com, Philosophy Now, Prospect, Routledge, Royal Institute of Literature, Royal Institute of Philosophy, Social Mobility Foundation, Spiked, Theos, The Week, The Conversation, TimeOut, TLS, UnHerd, Unilever, Universal Music, University of Nottingham, University of Oxford, Vegan Society, VICE Media, Wired
Our supporters play a vital role in driving forward the IAI’s mission to put philosophy and big ideas back into the heart of public life.
By making a donation to our registered charity, you enable ideas to flourish, increase access to ground-breaking theories and educational resources, and empower audiences to critically engage with the issues that matter.
Make a single or monthly donation to the Art and Ideas Trust (charity no. 1145384)
A UK First. Back To Big Thinking