'"People are irrational - and predictably so.”

Dan Ariely is a world-leading behavioral economist and best-selling author. He is a Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight. Ariely is the leading scholar of irrationality and decision-making, explaining how we repeatedly and predictably make the wrong decisions in many aspects of our lives.

Ariely's books have appeared numerous times on the New York Times Best Sellers list, these include, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He wrote the advice column, Ask Ariely, for 10 years in the Wall Street Journal. His latest book is Misbelief: What Makes Rational People Believe Irrational Things.

"There is nobody better placed to solve your problems than Dan Ariely." - Tim Harford

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