Creativity is often seen as a uniquely human quality. But with generative AI competing with and rivalling human skills, is this core facet of humanity under threat? As machines demonstrate an increasingly sophisticated ability to generate art, music, and literature, the once-sacred notion of human exclusivity in creativity is being questioned. 75% incorrectly identify AI artworks as man-made, while creatives globally are fearful of cuts to earnings and jobs as they face off with the new technology.  

Do we have to accept that there is nothing special about the originality of humans, and creativity once so prized is a skill machines can also master? Do we need to reassess what it means to be human and with it the future of innovation, and invention? Or are the skills and qualities of generative AI overhyped and in fact no more than the dumb and repetitive combination of insights initiated by humans?