Rory Sutherland

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"The human mind does not run on logic any more than a horse runs on petrol."

Rory Sutherland is a world-leading advertising executive, journalist, and popular author. Now Vice Chairman of the Ogilvy Group, Sutherland built his reputation by spotting early on the transformative commercial potential of the internet. Over a decades long career of public heterodoxy, Sutherland has challenged the rationalistic thinking of classical economics and argued that understanding human behavior requires more than logic and ever bigger spreadsheets.

Through his celebrated "The Wiki Man" column in The Spectator, his best-selling books, Alchemy: The Surprising Power of Ideas That Don't Make Sense and Transport for Humans, and his viral talks and social media commentary, Rory Sutherland has changed the way the world thinks about thinking, human behavior, and problem solving.

“Sutherland is one of the all-time great raconteurs, polymaths, and ad men.” — Geoffrey Miller