Everything you experience by sight is your construction.” 

Donald Hoffman is Professor of Cognitive Sciences at the University of California, Irvine, where he researches perception, evolution, and consciousness. Hoffman has received the Troland Award of the US National Academy of Sciences and the Distinguished Scientific Award for Early Career Contribution of the American Psychological Association.

Donald’s latest book, The Case Against Reality, was shortlisted for the Physics World Book of the Year 2019. In it, Hoffman argues that we do not perceive reality objectively, and argues for a mathematical, rather than spatio-temporal, model of reality. 

Donald D. Hoffman... attempts to do for vision what Chomsky and Pinker did for language, that is, to codify and make accessible the underlying principles of how we see.” — The New York Times

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