Gad Saad is Professor of Marketing at Concordia University and former holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption. In 2024-2025, Saad is a Visiting Professor and Global Ambassador at Northwood University. Saad was appointed Newsmaker of the Week of Concordia University in five consecutive years and is the co-recipient of the 2015 President’s Media Outreach Award-Research Communicator of the Year, which goes to the professor at Concordia University whose research receives the greatest amount of global media coverage.
​Professor Saad has pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense. His Psychology Today blog (Homo Consumericus) and YouTube channel (THE SAAD TRUTH) have garnered 7.2+ million and 37.7+ million total views respectively. He is the author of the international best-seller, The Parasitic Mind, and the forthcoming Suicidal Empathy.