'“The British people are sick and tired of being gaslit."
Zia Yusuf is the Head of Policy for Reform UK, the most popular party in the UK according to opinion polls. He entered politics after a lucrative business career, transitioning from the party’s largest donor to its chairman. He resigned this position in June 2025, returning two days later as head of the party’s Department of Government Efficiency.
Firecly critical of the current government and their Tory predecessors, Yusuf has appeared on Newsnight, Question Time, GB News, Triggernometry, written in the Telegraph and the Daily Mail pushing for Nigel Farage to be the UK's next prime minister. He has called for fewer diversity officers and more police officers, supports stronger borders and promises to deport every single illegal immigrant in the UK.
"He was a huge factor in our success on May 1st and is an enormously talented person." - Nigel Farage
