Many see beauty and charm as superficial qualities. Yet, they hold significant power in shaping our lives and societies. Drawing on her theory of erotic capital, outspoken sociologist Catherine Hakim argues that looks, sex appeal, and social skills are powerful assets, often more influential than wealth or education. Join Hakim as she explores how society ignores this phenomenon and argues that embracing it could transform debates on gender, power, and equality.

"Hakim's concept of 'erotic capital' is an extremely important new socio-economic concept." - The Guardian