"Once we searched Google, but now Google searches us."
Shoshana Zuboff is an American scholar known for originating the concept of "surveillance capitalism", which addresses how modern corporations collect personal information for private profit. After obtaining a doctorate in social psychology from Harvard University, Zuboff went on to become one of the first tenured women on the faculty of Harvard Business School.
Her 1998 work, In the Age of the Smart Machine, studied the ways in which information technology extends power in the workplace, while The Support Economy, published before the birth of the smartphone, predicted the increasing individualisation of wants and needs under 21st century capitalism. Her new book, The Age of Surveillance Capitalism, discusses the revolution in data harvesting pioneered by Google and Facebook, and the threats this poses to society at large.
"A chilling exposé of the business model that underpins the digital world" - The Guardian