Most of us want to be good and be seen to be good.  But aren't these goals contradictory?  Isn't the desire to be seen to good a means of placing ourselves higher than others and wishing to gain status and position as a result?

Should we conclude that the attempt to be seen to be good is immoral and call it out as hypocritical, including philanthropist donation, explicit piety on the part of the religious, and virtue signalling  be it on campus or on social media? Or is being seen to be good vital to cement socially positive behaviour?  And explicit public demonstration of morality the only morality worth having?

World-leading cultural theorist Kwame Anthony Appiah, Professor of sociology and African Studies and international authority on race, Crystal Fleming, and founder of Prospect Magazine David Goodhart  probe the moral maze of public morality.