"If big data teaches us anything, it is that just acting better, making improvements — without deeper understanding — is often good enough.'

Kenneth Cukier is an American journalist, writer and author of science and technology. He is most acclaimed for his contribution to the Economist Magazine and his book, Big Data: A Revolution that Will Transform How We Work, Live and Think, coauthored with Viktor Mayer-Schönberger. Big Data  won the Financial Times and McKinsey Business Book of the Year Award and has been translated into 21 languages.

Additionally, Cukier has contributed to the New York Times, Financial Times and Foreign Affairs. He has given empassioned Ted Talks as well as appearing in many conversations available on youtube.

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